Ford Motors is rolling out significant discounts in the coming months as President Donald Trump imposes a series of tariffs on imports to address what he sees as a decades-long trade imbalance between the United States and other countries.

The automaker is launching a new campaign under the tagline “From America, For America,” offering customers employee pricing until June 2, which Ford claims translates to thousands of dollars in savings.

“For the next couple of months, we’re gonna offer our customers the same deal that our employees get,” Ford Chief Policy Officer Steve Croley told Fox News. “That’s worth thousands of dollars. You come into our store, you get employee pricing.”

Croley said the move is intended as a “bit of a time-out” as they hear “uncertainty from customers” over new tariffs. “We want them to be assured that Ford, the most American auto company, is gonna do right by them, as are our dealers.”

“We make the most cars here, we employ the most, we export the most,” he continued. “We here at Ford — we’re in a good position to address customers’ concern, and give them a really great deal on a great vehicle.”

🚨 #BREAKING: For the next couple months, FORD is offering American customers employee pricing worth thousands of dollars

"FROM AMERICA, FOR AMERICA" deal.

"Ford, the most-American auto company, is gonna do right by them."

"We make the most cars here. We employ the most, we… pic.twitter.com/IzCc0SGxjU

— Eric Daugherty (@EricLDaugh) April 3, 2025

As Croley pointed out, 80% of Ford’s vehicles sold in the U.S. are built domestically, helping the company avoid some of the impact from the new tariffs.

According to Reuters, the promotion applies to most of Ford’s vehicles, including the Mustang Mach-E and Maverick. However, Super Duty trucks and a few other models are excluded from the deal.