Elon Musk said on Friday that the newly acquired Twitter has seen a “massive drop in revenue due to activist groups pressuring advertisers, despite nothing having changed in content moderation.”
Musk tweeted, “Twitter has had a massive drop in revenue, due to activist groups pressuring advertisers, even though nothing has changed with content moderation and we did everything we could to appease the activists. Extremely messed up! They’re trying to destroy free speech in America.”
Twitter has had a massive drop in revenue, due to activist groups pressuring advertisers, even though nothing has changed with content moderation and we did everything we could to appease the activists.
Extremely messed up! They’re trying to destroy free speech in America.
— Elon Musk (@elonmusk) November 4, 2022
Musk‘s statements come just days after the business magnate met with a group of “civil society” leaders made up of far leftists in what he said at the time was a meeting to help Twitter in its fight against “hate and harassment.”
The leaders named in the tweet from Musk include CEO of the ADL Jonathan Greenblatt, ADL Vice President Yael Eisenstat, Color of Change President Rashad Robinson, Free Press CEO and Facebook Oversight board member Jessica Gonzalez, Asian American Foundation CEO Norman Chen, NAACP President and CEP Derrick Johnson, and others.
The Post Millennial reports that a statement from members who attended the meeting stated that prior to the meeting with Musk, “Free Press, Media Matters for America and Accountable Tech organized a mass sign-on letter in which nearly 50 civil-society groups called on Twitter’s top 20 advertisers to demand that Musk commits to brand and user safety.
The open letter urges advertisers to “suspend Twitter ads globally if Musk can’t commit to enforcing the brand- and community-safety rules already on the platform’s books.”
The letter reads: Elon Musk’s takeover of Twitter came with his promise to advertisers like you that the social network would not transform into a “free-for-all hellscape” and would remain “warm and
welcoming to all. But beware: Musk’s promises in no way accurately portray his plans for Twitter, nor are they a reflection of the evolving reality of the platform as it transforms by the minute under Musk. If Elon Musk follows through with just a fraction of what he has already committed to doing, then Twitter will not and can not be a safe platform for brands. Urgent action is needed by advertisers. Among Musk’s first acts as owner was to spread a dangerous conspiracy theory about a violent attack on the husband of Speaker of the House Nancy Pelosi. He also fired several top executives, including Vijaya Gadde, Twitter’s head of legal policy, trust, and safety,” they wrote.
Yesterday, major advertiser suspended their advertisements, including General Mills, Audi, Pfizer, Volkswagen, and more.
“We have paused advertising on Twitter,” said Kelsey Roemhildt, a spokesperson for General Mills. “As always, we will continue to monitor this new direction and evaluate our marketing spend.”