Companies across America are rolling out their rainbow capitalist schemes once again as pride month approaches, and Disney has unveiled a new LGBTQ Pride children’s collection.

According to Disney Connect, a statement says that Disney Pride Collection will include rainbow backpacks, cups, shirts, and merchandise from several brands, like Star Wars and Marvel attire in Pride colors. Disney even has gay pet attire.

“The Disney Pride Collection was created by LGBTQIA+ employees and allies at The Walt Disney Company and is a reflection of their incredible contributions and place at the heart of the company. We stand in solidarity with our LGBTQIA+ community everywhere,” the statement says.

“The Walt Disney Company will be donating all of our profits from the Disney Pride Collection sales now through June 30, 2022 to organizations that support LGBTQIA+ youth and families. This includes sales of Pixar, Marvel, and Star Wars Pride Collection merchandise,” it continues.

The groups that Disney will be donating to include the Ali Forney Center, whose description reads: “The Ali Forney Center (AFC) is the largest organization working to care for Lesbian, Gay, Bisexual, Transgender, and Questioning youths who have been rejected by their families and thrown out into the streets because of their identity. AFC provides housing, mental healthcare, and a host of other supports to help LGBTQ youth heal from the trauma of family rejection and the harms of street homelessness.”

Glsen IS ANOTHER GROUP THAT AIMS TO CREATE “safe and affirming schools and learning environments for all K-12 students, regardless of sexual orientation, gender identity, or gender expression, because no young person should have to choose between their well-being and an education.”

Several LGBTQ centers will also be funded, including those of Los Angeles, San Francisco, as well as Australian and European gays.

“At The Walt Disney Company, we have the opportunity and the responsibility to create authentic, unforgettable stories, experiences, and products that capture the imagination of generations of people around the world. We are committed to doing that in a way that counts everybody in,” the site says.