The 2024 Republican presidential contender field is about to expand again, if a report on Friday is accurate.

“Conservative talk show host and former Republican California gubernatorial candidate Larry Elder will ‘likely’ announce a run for president in 2024 ‘soon,’ a close friend of Elder’s told the Daily Caller News Foundation,” the outlet reported.

Tom Tradup, a close friend of Elder and Vice President of SALEM Radio Network, told the DCNF in an interview that Elder, the host of “The Larry Elder Show,” who previously indicated he would launch a run for the GOP nomination by the end of March or early April, is expected to announce his campaign by the end of the month. Elder gained national attention when he ran as a Republican candidate in the 2021 recall election to remove Democratic Gov. Gavin Newsom from office in California, the news outlet continued.

Elder is likely to run on a platform of restoring traditional American values and will use his familiar slogan “we’ve got a country to save,” said the report.

“If he makes a decision to run, it’s because he truly does want to help this country move forward,” said Tradup. “[Americans] are tired of having word-processed, overly lawyered campaign statements that they run through the deflavorizor so that they won’t offend anybody. What you end up with is these candidates running who don’t stand for anything.”

Elder has made recent visits to the key early primary state Iowa and has a political action committee named “Elder For America,” which is still receiving donations from across the nation. The PAC reportedly collected almost $1.7 million in 2022, as per records from the Federal Election Commission, the news outlet noted further.

Elder will emphasize the importance of traditional, nuclear families in America where children are born into families with a married mother and father. This will be a key issue for Elder, who believes it is the biggest challenge facing the country. Elder will also focus on “the GOP’s failure to play hardball with radical Democrats in Washington.”

Through welfare, leftists destroy the nuclear family, inducing women to marry gov’t and men to abandon their financial/moral responsibility. Fatherless causes crime, victims are disproportionately “people of color.” Release the perps because they are victims of “systemic racism.“

— Larry Elder (@larryelder) December 26, 2021

In the California recall election, Elder led the replacement candidates with 48.4 percent of the support, receiving around 3.5 million votes. However, ultimately, 69.1 percent of voters chose not to recall Newsom.

Tradup emphasized that running against Newsom in a predominantly blue state was a “tough putt” for Elder, but it would not discourage him from running for president as demographics vary across the country. Tradup also highlighted Elder’s success on the alternative ballot, where he won in 57 out of the state’s 58 counties.

“Any Republican running in California is going to have a tough time because of the heavy, heavy Democratic registration,” said Tradup. “But the rest of the country is going to be very open to hearing the message that Larry Elder delivers.”