Kohl’s has joined Target and Bud Light as one of the companies facing criticism for their “woke” products, as the retailer is currently under fire for selling LGBTQ-themed clothing designed for infants.
As reported by the Daily Wire, in commemoration of Pride Month in June, Kohl’s is offering onesies adorned with the LGBTQ pride flag. Among the merchandise is the “baby Sonoma Community Pride Bodysuit Set” priced at $9.99.
The product description emphasizes the celebration of living authentically and unapologetically not only during Pride month but throughout the entire year. The onesie, available for infants as young as 3 months, features depictions of adults and children marching while carrying an LGBTQ flag.
Kohl’s is pushing LGBTQ Pride for literal babies pic.twitter.com/SzoHSXGp4n
— End Wokeness (@EndWokeness) May 28, 2023
Looks like Kohl’s didn’t learn a thing from Bud Lite and Target pic.twitter.com/qRzlmepW4B
— End Wokeness (@EndWokeness) May 28, 2023
“Kohls’s with the PRIDE BABY clothes… stop targeting children it’s gross. #BoycottTarget was the beginning here’s another to add to the list,” one social media user tweeted.
“Another woke corporation who feels it’s ok to sell children’s clothing with adult sexual preferences on them – hey @Kohls we are looking at you. Go woke go broke mother ph***ers,” another user wrote.
“Another Company needing Bud-lighting,” said yet another user.
The Daily Wire added:
On April 1, Dylan Mulvaney, a man who identifies as a woman, posted a video to his 1.8 million followers on Instagram promoting his partnership with Bud Light. “This month I celebrated my day 365 of womanhood, and Bud Light sent me possibly the best gift ever, a can with my face on it,” Mulvaney said.
Last week, a report estimated Anheuser-Busch InBev’s market value had plunged a staggering $15.7 billion since April 1. That estimate came from Investor’s Business Daily, which used a conversion to U.S. dollars using data from S&P Global Market Intelligence. On April 1, Mulvaney promoted Bud Light during the NCAA March Madness tournament.
“We believe there is a subset of American consumers who will not drink a Bud Light for the foreseeable future,” Jared Dinges, beverage analyst at JPMorgan Chase, said last week. “We believe a 12% to 13% volume decline on an annualized basis would be a reasonable assumption.”
Shares of Bud Light fell nearly 12 percent since April, while other brands like Molson Coor’s have seen their shares skyrocket.
Target, meanwhile, has lost 10 percent of its market value since featuring LGBTQ clothing lines for children prominently in many stores.
