Conservatives are once again in an uproar after another American beer brand bends to the woke left-wing mob.
Miller Lite is being ripped for an advertisement that apologizes for using beautiful women in bikinis in previous ad campaigns, the Washington Times reported.
In the ad, which ran during Women’s History Month in March, “Broad City” actress Ilana Glazer hails female beer makers. But at the beginning of the spot, she says: “Centuries later, how did the industry pay homage to the founding mothers of beer? They put us in bikinis.”
“Wow.”
“So, here’s to women,” Glazer said, noting further: “Because without us, there would be no beer.”
“Miller Lite, like Bud Light, chose to make a political statement instead of keeping their eye on the ball and providing a great product,” Michael Seifert, CEO of PublicSq., told The Washington Times. “This felt again like people were being lectured to rather than sold to. And consumers are tired of being lectured.”
Fox News host Jesse Watters ripped Miller Lite for its “anti-dude apology tour,” while conservative podcaster Dave Rubin asked if the video really makes anyone “want to drink Miller Lite beer?”
“Do you think one woman was watching it and [decided], ‘All right, they’re finally doing it my way, I’m going to drink Miller Lite beer’?” Rubin queried during a recent show.
Top-rated podcaster Joe Rogan also slammed the beer brand for its use of “identity politics.”
“It’s so stupid,” he said. “Human beings made beer. OK. And some human beings look good in bikinis. It’s like, what are we doing?
“‘Women do it. Women do it. Women do it.’ I’d like to see a pie chart of how many women are actually involved in making beer or drinking beer,” Rogan added.
Siefert said that while he is opposed to the “objectification of women…the way Miller Lite communicated this advertisement is, in our opinion, inappropriate.”
“It uses a lot of foul language, and it’s pretty demeaning to anything their own company did before 2005. Overall, it’s tiresome because it’s yet another example of a company making their advertisements more about gender issues and social ideology than providing a quality product,” he noted further, the Times reported.
“This video was about two things: worm poop and saying women shouldn’t be forced to mud wrestle in order to sell beer,” Molson-Coors, the brand’s maker, said in a statement to media outlets. “Neither of these things should be remotely controversial and we hope beer drinkers can appreciate the humor (and ridiculousness) of this video from back in March.”
