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The latest woke legislation out of California would force large retailers to eliminate sections for “boys” and “girls” in their stores or face $1,000 fines.
The law would apply to stores with 500 or more employees would also ban any signs that indicate items are for boys or girls.
The New York Post reports:
The proposal would require stores with 500 or more employees to maintain “undivided areas of its sales floor” for childcare items, kids clothes and toys, “regardless of whether an item has traditionally been marketed for either girls or for boys,” according to the legislation….
Online, any California-based businesses selling childcare items, children’s clothing or toys, would have to “dedicate a section of the internet website to the sale of those items and articles that is titled, at the discretion of the retailer, ‘kids,’ ‘unisex,’ or ‘gender neutral.’”, the bill states.
The bill is coauthored by the chairman of the CA Legislative LGBT Caucus, Evan Low and the chairwoman of the CA Legislative Women’s Caucus, Cristina Garcia.
Low told the Sacramento Bee, “As much as I’d like to think of this as watershed legislation, this is something the industry is already doing. We’re just trying to play catch up,” he said.
Low said the law is important as children return to school after COVID lockdowns, providing them with a positive experience without any stigma.
“He likened the bill to several new California laws that prohibit retailers from marking up items marketed to women, mandating that corporations appoint women to their boards of directors and establishing gender-neutral bathrooms,” reports the Sacramento Bee.
“That’s our agenda, those are our California values and that’s our agenda,” Low said.
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The latest woke legislation out of California would force large retailers to eliminate sections for “boys” and “girls” in their stores or face $1,000 fines.
The law would apply to stores with 500 or more employees would also ban any signs that indicate items are for boys or girls.
The New York Post reports:
The proposal would require stores with 500 or more employees to maintain “undivided areas of its sales floor” for childcare items, kids clothes and toys, “regardless of whether an item has traditionally been marketed for either girls or for boys,” according to the legislation….
Online, any California-based businesses selling childcare items, children’s clothing or toys, would have to “dedicate a section of the internet website to the sale of those items and articles that is titled, at the discretion of the retailer, ‘kids,’ ‘unisex,’ or ‘gender neutral.’”, the bill states.
The bill is coauthored by the chairman of the CA Legislative LGBT Caucus, Evan Low and the chairwoman of the CA Legislative Women’s Caucus, Cristina Garcia.
Low told the Sacramento Bee, “As much as I’d like to think of this as watershed legislation, this is something the industry is already doing. We’re just trying to play catch up,” he said.
Low said the law is important as children return to school after COVID lockdowns, providing them with a positive experience without any stigma.
“He likened the bill to several new California laws that prohibit retailers from marking up items marketed to women, mandating that corporations appoint women to their boards of directors and establishing gender-neutral bathrooms,” reports the Sacramento Bee.
“That’s our agenda, those are our California values and that’s our agenda,” Low said.