Trump Gains Ground Among Hispanic Voters Ahead of 2024 Election

Trump Gains Ground Among Hispanic Voters Ahead of 2024 Election


Republican presidential candidate and former President Donald Trump is gaining more support among Hispanic voters as the 2024 presidential election nears. He is performing better among Hispanics than he did in the 2020 election, particularly on the issue of immigration, according to a recent poll.

A Reuters/Ipsos poll, reported by Fox News, shows that Hispanic voters favor Trump over Democratic presidential candidate Vice President Kamala Harris on immigration policy by a margin of 42 percent to 37 percent.

Among the broader American electorate, Trump holds a 46 percent to 36 percent lead over Harris on immigration. The poll, conducted from August 21-28, surveyed 4,253 U.S. adults, including 3,562 registered voters and 412 Hispanic registered voters. The overall margin of error is 2 percent, while it is 4 percent for Hispanic voters.

Hispanics, recognized as a diverse and growing demographic in the U.S., tend to favor Harris over Trump on health care by 18 points and on climate change by 23 points. However, regarding the economy, overall registered voters preferred Trump’s policies over Harris’s by 45 percent to 36 percent. Among Hispanic voters, the preference was evenly split, with both Trump and Harris receiving 39 percent support. This represents a shift from May when a Reuters/Ipsos poll showed President Joe Biden trailing Trump by four points among Hispanic voters on economic policy.

These developments are seen as encouraging for Republicans because the Hispanic vote has traditionally been a stronghold for Democrats. While Harris maintains a 13-point lead over Trump among registered Hispanic voters, Biden won this group by a 21-point margin in 2020, according to Fox News. Some polls in that election had Biden capturing 65 percent of the Hispanic vote compared to Trump’s 35 percent.

According to Census Bureau data, Hispanics comprised about 14 percent of voting-age U.S. citizens in 2022, up from nine percent during the 2005-2009 period. “The Latino vote is probably the most pure swing group of voters in America right now and will be for a long time,” Democratic strategist Chuck Rocha told Reuters.

Republican strategist Giancarlo Sopo remarked to Fox News, “Hispanics have historically strongly favored the Democratic Party, so for Trump to be breaking even with Harris on the economy has to be seen as a win for him.”

Recent polls suggest the presidential race is competitive, with Trump now leading Harris among men by 5 percentage points, according to an ABC/Ipsos poll.


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