CNN is already ending Jake Tapper’s primetime show on the network.
According to reports, Tapper is being reassigned to his previous late afternoon gig after bombing on primetime.
In late September, CNN announced that Tapper would be moving to Chris Cuomo’s old slot at 9 p.m. EDT. But it didn’t last long; Tapper is returning to his 4 p.m.-6 p.m. EDT slot.
The Blaze noted:
After Warner Bros. Discovery acquired CNN this year, new management has been serious about transforming the network into a trusted news source.
The transition has included firing overly partisan personalities and shifting existing talent to new shows in an attempt to turn around the network’s ratings, which for years have significantly trailed Fox News and MSNBC.
In a statement, a CNN spokesperson told the outlet Semafor that Tapper’s prime-time show was planned to end after the midterm elections.
“As part of a special lineup, Jake agreed to anchor the 9p hour through the midterm elections. At the completion of that schedule, he’ll be returning to his award-winning program The Lead. We will announce post-election plans for that time slot in the coming days,” the representative said.
But, Semafor noted, “There had been some speculation that the network’s lead Washington anchor could take over the slot permanently.” That’s because Tapper, who also anchors CNN’s Sunday morning show, is one of the most well-liked personalities on the network.
CNN heavily promoted Tapper’s move to primetime, which has featured a number of high profile interviews including with President Joe Biden and actor and former WWE star Dwayne “The Rock” Johnson.
But like most programs on the network, Tapper’s ratings have been poor compared to the next closest competitor, MSNBC’s Alex Wagner, and downright dismal compared to cable news giant Fox News.
In fact, Tapper has averaged fewer than 1 million viewers, Fox News noted.
Fox News has been blowing away its cable news competitors, which now include Newsmax and NewsNation, for most of President Joe Biden’s term.
“Fox News’ lowest-rated show in the advertiser-coveted 25-54 age demographic nearly doubled MSNBC’s highest-rated show in the demo on Tuesday,” Mediaite reported last month. “Fox News not only swept the demo across all time slots, its lowest-rated show still outperformed CNN and MSNBC’s highest-rated program by a wide margin. Fox’s America Reports at 2 p.m. was its lowest performer in the demo, bringing in 221,000 viewers.”
“CNN’s top-rated show in the demo, meanwhile, was Erin Burnett’s OutFront — bringing in 147,000 demo viewers. MSNBC’s top-rated show was its 9 p.m. MSNBC Prime, which brought in 116,000 demo viewers, a little more than half of America Reports’ 221,000,” the report added.
Meanwhile, Sean Hannity, who has been with Fox News since its launch in 1996, blasted through another record after becoming a host for nearly 25 years and six months.
The network issued a statement celebrating the milestone, saying: “FOX News Channel’s (FNC) Sean Hannity has notched yet another industry milestone, becoming the longest-running primetime cable news host in television history. Today marks 25 consecutive years, six months, and 15 days at the helm of a primetime cable news program, breaking the previous longstanding record* held by the late talk show host Larry King. As cable news’ most enduring personality, Hannity has been a staple of FNC’s primetime lineup since the launch of the network in 1996, where his candid style and passionate commentary have made him one of the most prominent and influential voices in the country.”