In their rush to virtue signal to a small minority of Americans, yet another corporation has decided to go ‘woke’ for ‘Pride Month’: Burger King.
According to reports, the fast-food chain has introduced the “Pride Month Whopper” but it is not adorned in any way with the typical rainbow-themed colors.
Instead, Pride Whoppers feature two identical buns on top and on the bottom to signal “equality for all,” the Western Journal notes.
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The new menu item was created “For equal love and equal rights,” Burger King’s Austrian website said, as TODAY translated.
“We are setting an example for individuality and freedom and stand for a respectful interaction with each other,” the description of the new whopper said, according to the translation.
“Equal rights. Empathy. Understanding. No matter where you come from, no matter who you love, no matter what you look like or what you believe in: Time to be proud,” the description added.
This isn’t the fast-food chain’s first go-round with Pride Month:
Last year, the fast food chain donated 40 cents from the purchase of every Ch’King sold in June (up to a maximum donation of $250,000) to the Human Rights Campaign, the country’s largest LGBTQ+ advocacy group, TODAY reported.
Burger King’s tweet last year about this promotion even threw a bit of subtle shade on Chick-fil-A since the chain’s CEO, Dan Cathy, is known for having strong Christian beliefs and being opposed to same-sex marriage.
Burger King tweeted last June, “during #pride month (even on Sundays 👀) your chicken sandwich craving can do good!”
the #ChKing says LGBTQ+ rights!
during #pride month (even on Sundays 👀) your chicken sandwich craving can do good! we are making a donation* to @HRC for every Ch’King sold 🏳️🌈
— Burger King (@BurgerKing) June 4, 2021
Other food chains are also getting in on the act.
For instance, McDonald’s is releasing an advertisement featuring members of the country’s largest Queer+ recreational sports league while going on to host a pair of virtual events with the LGBTQ+ media outlet RevryTV, according to The Drum.
Meanwhile, Chipotle announced its “Always Real” support for the LGBTQ+ community earlier this month and will offer themed merchandise for sale, In addition, the chain announced it will also raise funds to support LGBTQ+ organizations.
But other chains are not making any special effort to recognize Pride Month, and that includes Chick-Fil-A, which has been rated the No. 1 fast-food restaurant in 21 states, including progressive-leaning Colorado, according to World Population Review.
Earlier, the newly-woke NASCAR kicked off Pride Month with an apology to the LGBTQ+ community.
“As we celebrate the LGBTQ+ community, we acknowledge that recent actions have not aligned with NASCAR’s mission to be a welcoming sport for all,” the company said in a tweet.
“We remain steadfast in our commitment to create a more inclusive environment — in our workplaces, at the race track & in the stands.”
The league also posted a “pride” flag on its Twitter account.
As we celebrate the LGBTQ+ community, we acknowledge that recent actions have not aligned with NASCAR’s mission to be a welcoming sport for all.
We remain steadfast in our commitment to create a more inclusive environment — in our workplaces, at the race track & in the stands. pic.twitter.com/r0h232xaXd
— NASCAR (@NASCAR) June 1, 2022
NASCAR did not make clear what the motorsport was apologizing for.
